Brochures are often designed with a commercial intent in mind, i.e. A marketing brochure for example can cover one or several pages, whereas pamphlets (or leaflets) are usually single pages. We often use the terms brochure and pamphlet interchangeably. On the contrary, an ill-designed brochure can cannibalize your existing sales and push it to your competitors.ĭifference between a brochure and a pamphlet Furthermore, it helps your business to increase brand visibility and awareness. It features the information about a business, a product, a service, an update, or a campaign.Ī well-designed product brochure helps strengthen your brand personality by exuding a consistent visual brand to every client. The term 'marketing brochure' refers to a small booklet or paper-based document -customers can now avail it in digital format as well-identifying and advertising different goods or services that are to be promoted. A report from a marketing research company states that traditional media is more iconic, compelling, and more likely than digital media to influence behaviour. Fast forward to the current digital era, a professionally crafted marketing, sales or a product brochure is time-honoured marketing collateral that helps a business achieve its marketing objectives.īe it a new product launch or a new feature launch in the service you provide a marketing brochure plays a vital role in converting those prospects in your pipeline into your loyal customers.Ī recent study found If you are a millennial, the chances are that you might find the term 'brochure' unimportant, at best, and perhaps a little obscure, at worst. In the olden days (just about 50 years back), there were no websites or blogs and it was only the print medium If not for the brochures, many companies would not have seen the light of the day.

Technology & Services Sector Brochures ExamplesĪ Marketing Brochure or Sales Brochure is most often regarded as the face of a company.

Travel & Hospitality Sector Brochures Examples.

Manufacturing Sector Brochures Examples.

Healthcare & Life Sciences Brochures Examples.Fashion & Retail Sector Brochures Examples.Energy & Utilities Sector Brochures Examples.Consumers Goods Sector Brochures Examples.Aviation & Defense Sector Brochures Examples.Best Practices to follow while designing a Brochure.Best stage in a buyer’s journey to use product brochures.

The increasing significance of Digital Brochures.Difference between a brochure and a pamphlet.

Brochure ideas